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Capturing Consumer Attention at the Right Time and Place


TCAG helps markets get their message out effectively and cost-efficiently. Our media team has more than a decade of experience in strategic media plan development and placement, and flawless execution, with expertise in both digital and interactive media. As a TCAG client, you’re assured dedicated account management that takes you through the process, step-by-step, and “0ut-of-the-box” promotions and sponsorships — with a goal to optimize your media dollars.

Media Buying and Planning

TCAG media services are comprehensive and can be customized to your needs, including:

We not only help our clients implement traditional media, but we also expand your understanding of interactive media and innovative ideas — a critical element in the success of any media plan.

Digital marketing involves more than just Web sites and banner ads. It encompasses a wide variety of tools and strategies, including search engine optimization (SEO), online advertising, integrated email campaigns, metrics and more. TCAG stays ahead of the industry curve with strategic buying tactics, savvy media planning, and sound research implementation — to help you stay ahead of your competition.

Media Planning and Strategy

Research is the foundation of any sound media plan that helps determine your target market and messaging across multiple avenues. The TCAG team develops plans for media campaigns large and small, with multi-media platforms, combining traditional media such as broadcast, outdoor, print, direct mail with interactive, online, search, mobile, email marketing and more.

Media Buying and Plan Execution

With more than 10 years of experience behind us, we have proven media buying negotiation skills and creativity in local, regional and national markets. Our responsibilities include ensuring the media plan has been executed as directed, auditing and posting each and every campaign. Plus, we compare media schedules to actual performance, and when necessary, negotiate make-goods and credits.
Promotions and Sponsorships

Working in conjunction with the planning and buying teams, TCAG promotion specialists develop innovative programs that create a sense of excitement, immediacy and consumer engagement, ultimately extending the impact of the media campaign:

Step-by-Step Media Management Process

Contact us today to learn more or call 303.932.8600

 

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